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News & Press Releases

Stay up to date on the latest announcements, press releases, and happenings at Hard Rock.

NASCAR Hall of Famer Dale Earnhardt Jr. Teams with Hard Rock International as Brand Ambassador

April 03, 2025

Will collaborate on limited-time food & beverages, merch and a digital game for NASCAR fans

Dale Earnhardt Jr
SIXT USA OPENS NEW CAR RENTAL BRANCH AT SEMINOLE HARD ROCK HOTEL & CASINO IN HOLLYWOOD, FL

March 26, 2025

New branch is SIXT’s 24th Florida location and marks new partnership with Hard Rock International and Seminole Gaming

Hard Rock signage
Hard Rock International and Shakira Announce Year-Long Women Empowerment Initiative This International Women's Day

February 27, 2025

Efforts will honor women around the world through women-driven performances, exclusive menus, merch and more

Hard Rock and Shakira partner for International Womens Month
Hard Rock Hotel London, Ontario Takes Center Stage Spring 2025

February 25, 2025

Canada's First Hard Rock Hotel - Now Accepting Reservations

Rendering of the exterior to Hard Rock Hotel London, Ontario
Seminole Hard Rock Teams with The Producer Mezcal LLC to Introduce Signature Mezcal Cocktails at Hard Rock Hotel

February 20, 2025

Signature Mezcal Cocktails available at Hard Rock Hotel New York, Six Seminole Hard Rock and Seminole Casinos in Florida, and Four All-Inclusive Hard Rock Hotels in Mexico

Swizz Beatz